Strategy · Content · Growth systems Charlottesville, VA --:-- ET
Layered Blue Ridge ridgelines over valley fog, drawn as a blue ink engraving
Summit · the finish
Basecamp · start here

Basecamp Ventures · Charlottesville, VA

Sixteen years in sports and media. Now I do it for founders and media brands through Basecamp Ventures.

01

What I do

Audience, brand and product for founders and media brands. The full site is on the way.

Scott Reinen
Scott Reinen · Charlottesville, VA

Scott ReinenFounder, Basecamp Ventures

01Strategy

A senior seat, part-time.

I've started and run the marketing and content side of three sports media companies. I can take that seat at yours, part-time.

02Brand

Quotable brands.

Positioning, identity and voice from someone who has built the audiences behind them.

03Development

Sites, stores and apps.

Design and code from one person who has also run the brand, the content and the growth: a modern stack, shipped in weeks.

04Analytics

Numbers you can act on.

Your data is spread across platforms, and nobody is turning it into decisions. I pull it into one view and turn it into a plan.

Past work includesYote House MediaBlue WireHotTakesThe Bronx Pinstripes ShowPlus Effort
How I work
Original content, not content marketing.

Original content starts with what the audience actually wants. Content marketing starts with what the company wants to say. I build the first kind, and the systems that keep it shipping.